- Your clients and prospects are already there.
- To control your online brand.
- To establish yourself as a trusted authority in your field.
- To generate links to and traffic for your web site.
- To form and nurture relationships.
- To build your community.
- To start and maintain conversations about what you do.
This article is part of a series of posts that made up the slides for “Social Media 101,” a presentation prepared for the October meeting of the Houston chapter of the National Association of Professional Organizers (NAPO). I’ve left these posts intact, but provided additional material to expand and elucidate the outline for that presentation. Added material is indicated throughout the presentation with red annotations.
You can view the program starting from the table of contents or the title slide.
