- Markets are conversations.
- Social tools lower the cost of transactions.
- Free is a business model. (See related posts.)
- The long tail
- Mass markets vs. the mass of niches
- Community and conversation
This article is part of a series of posts that made up the slides for “Social Media 101,” a presentation prepared for the October meeting of the Houston chapter of the National Association of Professional Organizers (NAPO). I’ve left these posts intact, but provided additional material to expand and elucidate the outline for that presentation. Added material is indicated throughout the presentation with red annotations.
You can view the program starting from the table of contents or the title slide.
