The Clutter Fairy, a Houston-based professional organizing business, has been the test subject for more of my experiments in social media than any other client. Owner Gayle Goddard has been a brave pioneer, and our efforts have paid off in steady growth for her business, which she founded in early 2007.

Projects we’ve launched include:

• Web site—Originally developed as a static site, but redeveloped in WordPress format and relaunched in January 2010.
• Facebook fan page
• LinkedIn profile for Gayle
• YouTube channel to showcase Gayle’s television appearances on The Ask Kim Jordan Show
• Houston Clutter Coaching Meetup Group—“a community of people who want to conquer their clutter and make more room for the things they love.” The purpose of this group is to offer Gayle’s organizing expertise on a pro bono basis to people who aren’t able (or ready) to hire her professionally.
• Constant Contact e-mail newsletter campaign
• Speaking engagement series
• PBworks wiki for internal communications and project management