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 markCTO.com is a business venture of my Starfall Graphics partner, Mark A. Herrera. Mark already had a lifelong passion for consumer electronics before I met him, and then I got him hooked on Apple products about a dozen years ago. Now he’s putting to work his expertise and keen nose for bargains as a consultant, helping clients buy, set up, repair, and maintain Macintosh computers and networks, Mac operating systems, iPhones, storage and backup solutions, home and office audio and video systems, and more.
Web and social-media projects include:
- Web site built in WordPress.
Note the custom-made bullets in bulleted lists!:
- Facebook fan page. New blog posts on the web site are automatically posted to the Facebook page using the Networked Blogs application.
- Twitter account that tweets Mark’s blog updates
- PBworks wiki for internal communications and project management
 Anne Swanson Graphic Design is the freelance design business of my sister, Anne Gumnick Swanson, who has also been a part‑time employee of Starfall Graphics since 2003. Anne started her own firm in 2008, but we continue to collaborate on projects as well.
Projects include:
- Web site built in WordPress and featuring a portfolio of Anne’s design projects.
- Facebook fan page. New portfolio posts on the web site are automatically posted to the Facebook page using Networked Blogs.
- LinkedIn profile for Anne
- PBworks wiki for internal communications and project management
 The Clutter Fairy, a Houston-based professional organizing business, has been the test subject for more of my experiments in social media than any other client. Owner Gayle Goddard has been a brave pioneer, and our efforts have paid off in steady growth for her business, which she founded in early 2007.
Projects we’ve launched include:
- Web site—Originally developed as a static site, but redeveloped in WordPress format and relaunched in January 2010.
- Facebook fan page
- LinkedIn profile for Gayle
- YouTube channel to showcase Gayle’s television appearances on The Ask Kim Jordan Show
- Houston Clutter Coaching Meetup Group—“a community of people who want to conquer their clutter and make more room for the things they love.” The purpose of this group is to offer Gayle’s organizing expertise on a pro bono basis to people who aren’t able (or ready) to hire her professionally.
- Constant Contact e-mail newsletter campaign
- Speaking engagement series
- PBworks wiki for internal communications and project management
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About Community & Conversation Community & Conversation is the communication strategy blog of Edward F. Gumnick, a writer, consultant, and designer based in Houston, Texas.
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