Community & Conversation » Social Media 101

Next Steps

Edward F. Gumnick — Thu, 01 Oct 2009 21:42:02 +0000

For me

Continue to build Community & Conversation.
Roll out the site to the general public.

For you

Experiment with your own social-media strategy.
Join my community to take part in an ongoing conversation.
Win a book!

Learn More: Books

Edward F. Gumnick — Thu, 01 Oct 2009 10:05:10 +0000

Anderson, Chris.
The Long Tail: Why the Future of Business is Selling Less of More

Jarvis, Jeff.
What Would Google Do?

Levine, Rick, et al.
The Cluetrain Manifesto: The End of Business As Usual

Read the original edition of the book online.

Shirky, Clay.
Here Comes Everybody: The Power of Organizing Without Organizations

Learn More: Blogs

Edward F. Gumnick — Thu, 01 Oct 2009 10:02:09 +0000

Flyte

Here Comes Everybody

Junta 42—The Content Marketing Revolution

Mashable (especially “The Do’s and Don’ts of Sharing”)

ProBlogger

Seth Godin’s Blog

Twitip

Nine Gentle Suggestions for the Social-media Noob

Edward F. Gumnick — Thu, 01 Oct 2009 09:30:45 +0000

Be real.
Be consistent.
Be careful.
Be active.
Be considerate.
Be interactive.
Be specific.
Be yourself.
Be a pioneer.

Create Your Own Social-media Strategy

Edward F. Gumnick — Thu, 01 Oct 2009 09:01:04 +0000

Start with your business goals.
Leverage the networks you’re already using.
Become a user.
Find out which social media your clients are already using.
Learn from leaders in your industry.
Don’t put all your eggs in one basket.
BUT don’t spread yourself too thin, either.
Don’t be afraid to ask for help.

Resources: Odds & Ends

Edward F. Gumnick — Thu, 01 Oct 2009 08:13:45 +0000

Resources: Metrics

Edward F. Gumnick — Thu, 01 Oct 2009 08:12:22 +0000

Resources: Aggregating

Edward F. Gumnick — Thu, 01 Oct 2009 08:11:12 +0000

Resources: Chat/Instant Messaging

Edward F. Gumnick — Thu, 01 Oct 2009 08:10:21 +0000

Skype

iChat

Yahoo Messenger

Windows Live Messenger

AIM

Resources: Knowledge-sharing

Edward F. Gumnick — Thu, 01 Oct 2009 08:09:32 +0000

Wikis

Wikipedia

PBworks (See a live example.)

Q&A sites

Yahoo Answers

LinkedIn Answers