Next Steps

For me

Continue to build Community & Conversation.
Roll out the site to the general public.

For you

Experiment with your own social-media strategy.
Join my community to take part in an ongoing conversation.
Win a book!

Learn More: Books

Anderson, Chris.The Long Tail: Why the Future of Business is Selling Less of More 

Jarvis, Jeff.What Would Google Do? 

Levine, Rick, et al.The Cluetrain Manifesto: The End of Business As Usual Read the original edition of the book online. 

Shirky, Clay.Here Comes Everybody: The Power of Organizing Without Organizations 

Learn More: Blogs

Flyte 

Here Comes Everybody
 

Junta 42—The Content Marketing Revolution
 

Mashable (especially “The Do’s and Don’ts of Sharing”) 

ProBlogger 

Seth Godin’s Blog
 

Twitip 

Nine Gentle Suggestions for the Social-media Noob

Be real.
Be consistent.
Be careful.
Be active.
Be considerate.
Be interactive.
Be specific.
Be yourself.
Be a pioneer.

Create Your Own Social-media Strategy

Start with your business goals.
Leverage the networks you’re already using.
Become a user.
Find out which social media your clients are already using.
Learn from leaders in your industry.
Don’t put all your eggs in one basket.
BUT don’t spread yourself too thin, either.
Don’t be afraid to ask for help.

Resources: Odds & Ends

Go2Web20 

Gravatar 

Jott 

Open ID 

Resources: Metrics

Google Analytics 

Facebook Insights 

Hubspot 

Alexa 

Woopra 

Resources: Aggregating

Google Reader 

Meebo 

Plaxo 

EventBox 

Ping.fm 

Resources: Chat/Instant Messaging

Skype 

iChat 

Yahoo Messenger 

Windows Live Messenger 

AIM 

Resources: Knowledge-sharing

Wikis

Wikipedia 

PBworks (See a live example.) 

Q&A sites

Yahoo Answers 

LinkedIn Answers 

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