Giving the Web a Pretty Face

Typekit screen shotLike most designers who migrated from print media to the web, I’ve always found it frustrating that the selection of fonts available for use on web sites is limited by what the site visitor has installed on his computer. The 20 or so “browser-safe” font options are a dreary collection of faces that either come preloaded in some form on Mac and Windows computers or get added by various Microsoft product installers. Until fairly recently, if you wanted to display text in beautiful fonts, the best option was to create headlines and other display text as images. But images are roadblocks to effective search engine indexing, so designers have had to learn “image replacement” tricks to preserve searchable text for headings …[more]