On October 1, 2009, I addressed the monthly meeting of the Houston chapter of the National Association of Professional Organizers (NAPO) on the topic of social media. I presented an overview of key social tools available today and discussed the ways in which these technologies are changing the landscape of business and culture. The presentation identified resources to help small businesses design and implement a social-media strategy.
The following pages show the outline of the presentation. My plan is to expand this outline in the coming weeks to include more content from the presentation, and to use it as the framework to turn Community & Conversation into a larger blog project.
- Social Media 101
- Introduction: Objectives
- Introduction: Structure
- Introduction: Background
- The Changing Face of Marketing
- How important are social-media tools?
- Why do people go online?
- Why should you use social media?
- Technologies
- Resources: Networking
- Resources: Bookmarking/Recommendation
- Resources: Multimedia
- Resources: News
- Resources: Event Management
- Resources: Gaming and Virtual Worlds
- Resources: Blogging
- Resources: Microblogging
- Resources: Knowledge-sharing
- Resources: Chat/Instant Messaging
- Resources: Aggregating
- Resources: Metrics
- Resources: Odds & Ends
- Create Your Own Social-media Strategy
- Nine Gentle Suggestions for the Social-media Noob
- Learn More: Blogs
- Learn More: Books
- Next Steps
